How many times have we said “we should catch up” to a friend and never actually followed through? Guarda Rios wanted to create a campaign that celebrates wine as the heart of the table—something that brings people together. So, we thought, why not turn all those empty “let’s get together” promises into real moments, with a little help from Guarda Rios? This campaign is all about friendship, family, good food, shared meals, warm hugs, and raised glasses—just like wine should be.

Agency: FLESH512
Account Director: Rita Tojal
Account: Matilde Múrias
Creative Director: Tomás Quitério
Copywriter: Tomás Quitério