Sensei is a tech company focused on creating the world’s best retail shopper experience. The brief was to create a conceptual film based on the metaphor of a fishing rod and the expression “forever learning how to fish.” A film to celebrate the company’s 10th anniversary, which would be an ode to the past and a challenge to the future of the technology that is changing the world of autonomous shopping. We embraced the role of a sensei ninja and created a film that showcases, in parallel, both the shopping experience and the corporate essence of the company, using mixmedia to bring together collages, videos and motion graphics marked by a technological aesthetic.

SENSEI / 2024
Client: Sensei Tech